Viki is a play on the word “Wiki,” which alludes to the use of volunteers when it comes to content management. What, then, makes Viki such a unique free movie and TV streaming site? Well, the answer lies in its name, actually. In addition to its US headquarters, Viki also has offices in Seoul, Singapore, Tokyo, and Japan. Viki is one of those companies that is made up of a diverse range of cultures, all of which are represented in the service and its audience. So, to call this strictly, an American company would not be entirely accurate. Viki’s full name, though, is Rakuten Viki, nodding to the free streaming service’s parent company, the Japanese tech giant, Rakuten. Offering both free TV series and free movies, Viki stands in a great position to become the best Asian streaming service on the market, even though the company is technically headquartered in the United States (San Mateo, California, to be exact). Instead, Viki provides primarily South Korean and Chinese dramas. Viki, though, does not specialize in the type of Asian content that might first come to mind, anime (there are plenty of other streaming sites that do just that). It follows that old Silicon Valley philosophy of “disruption” to a tee while also serving a growing niche demand for Asian content around the world. From their business model to their content focus, this is a free movie streaming site that goes against the grain. There is no other streaming site that I have seen that is anything like Viki.
Whether these free movie streaming sites are ad-supported or offer freemium tiered memberships, I warmly welcome free movie streaming sites into the fold like Viki. Fortunately, for every new premium movie streaming site, there is at least one free movie streaming site in development. This is why any and every free streaming site that I come across these days is a blessing. These days, with everyone starting their own premium streaming sites, it just seems like cable, but more expensive. It is starting to feel less like a good deal, like it did back when you only had to worry about paying for Netflix, Hulu, and Amazon Prime Video. Sooner or later, I can’t help but wonder if the allure of premium streaming services might be fading.
Nowadays, every single TV network and movie studio wants a piece of the pie. It seems as if every single day, a new premium streaming service is released.
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